Two factors are important in the Google search algorithm’s ranking algorithm.
Authority refers to the trustworthiness of a webpage or website.
It’s mostly due to links from other sites.
It is affected both by off-site and PR.
Relevance refers to the page content.
It is mainly a function of keywords and is topic-focused.
Copywriting and on-page optimization can affect it.
Search for click-through rates
What is the click-through rate (CTR) from a search engine result page (SERP), a ranking factor?
Yes. Google has been running live experiments for years that measure the number of visitors clicking on search results. This video is by Paul Haahr (a ranking engineer at Google), explaining the process and its challenges at SMX back in 2016.
Rate of bounce
No. We don’t see any. The patterns we see are consistent and obvious with 500+ Google Analytics accounts. The highest ranking articles with high search traffic often have the highest bounce rates. This is especially true for URLs that are content marketing-related.
Google does not consider bounces to be a negative user signal. A bounce is a one-page view. Why would a bounce be a sign that the page is not satisfying?
They clicked, searched and found the answer. The tab was closed. You don’t need to go to any other pages.
Not to be confused with “Return-to-SERP rate”. This is a back button press that takes the visitor back to Google. This is a different type of bounce. Google Analytics can’t distinguish these two types, but Google likely views this as a negative user sign.
Time on page (dwell time),
Probably, yes. Google can answer this question easily: Did the visitor stay there for a few seconds or several minutes?
The “short” click vs “long click” makes the difference.
Your page was visited by a search visitor who clicked quickly and decided they were not in the right place. They were disappointed by the content or design and clicked the back button. This is called pogo-sticking, and many SEOs think it’s bad news for your rankings.
This could be evidenced in your data. You may be able to see evidence of this in your data.
You can see how long the visitor spends on these web pages. The average visit takes 7 minutes. However, many visitors spend 10-15 minutes on these pages.
How can you keep your visitors’ attention for so long? Let’s find out the answer.
How to make your visitors happy and keep your rankings high
Carefully structuring the content is key.
Make sure to grab attention with visuals, use formatting to make it easy to scan, and give them enough detail and depth to get them to the bottom of the page. These techniques go beyond page experience and core web vitals to the content.
Meet them with a friendly smile
Only a second is all it takes to make a first impression. How will it be? A stock photo? Popup windows? A friendly smile?
A picture of the face or avatar of the author makes it easier to read the post. Faces can be engaging in any situation. In a blog post or at the dinner table.
