How to use a website redesign to increase conversions and sales?

Bad websites can lead to lower sales and conversions. Sometimes, a quick redesign of your website can solve more problems than any other digital marketing strategy.

Redesigns that are true to your brand and responsive create a website appealing to potential clients.

Website Redesign and Refresh?

The concept of user experience is often complicated. It all comes down to simple concepts. A great design will make it easy for visitors to find the information they want. The three major components of the user experience look, feel and functionality.

A website redesign can increase organic search, decrease bounce rates, and improve user experience.

The redesign is more than just a refresh. A refresh is an excellent option. However, if your website is outdated and has no SEO optimization with current keywords, it is time to redesign it.

Answer These Questions

When we are asked to assist with a website design, as a digital marketing agency, we ask the brand several questions to start the research process.

  • Who are your target audiences?
  • What are their reasons for visiting your site? What are their problems?
  • Which pages are the most valuable?
  • What is the bounce rate?
  • What pages receive the highest traffic and conversions?
  • Are there any complaints regarding design or experience?

After receiving the brand answers, our team visits the website to examine the visuals, content, and search rankings. We examine links to determine if they are broken and page loading times. Also, we assess how easy it is to navigate the site.

Basic Functionality

Redesigns are fun because you can use new graphics, fonts and colours. ……first, you need to ensure that your website is functional. Analyze your site navigation and content analytics. You want your site to feel good to visitors.

Most visitors will first land on the home page. It houses all messaging, branding, navigation, and other important information. This is often where we encounter the most problems. The biggest mistake is when the homepage is too full of content. It tries to cover everything about the brand in one place. It can become overwhelming, and visitors may not click to other pages. Make sure you include calls to action (CTAs) in your content. Please keep it simple and brief.


SEO (search engine optimization) is essential to a website redesign. SEO allows search engines to crawl a site, interpret it and index it in their database. Once a site is indexed, visitors can find your page by searching for specific topics. Your site is more likely to appear on the first page in search results if it has good content.

To start with keyword research:

  1. Find out what keywords your target audience is searching for in search engines (Google).
  2. Once you have a list, use the keywords on your pages.
  3. Remember that keywords must be understood within the text.

Stuffing will not get you higher ratings.

Make sure to include title tags, header tags and alt image text on every page.

Mobile Friendly

More people now view websites on their mobile devices. You want to design a mobile-friendly site when designing a website. Mobile design must be simpler and less cluttered than its desktop counterpart. It is important to reduce page elements and scale down certain assets.

Speed Counts

Google ranks website page speed as a ranking signal. This keeps visitors engaged and helps to keep them interested. Slow websites will cause visitors to leave, which can increase your bounce rate and lower your search engine rankings. You can do a few things to speed up a website: optimize images, remove unnecessary plugins and allow browser caching.

Website Design is never really done

Many brands believe the job is complete once the website has gone live. But customer preferences and browser technology change. SEO also changes. Website work is never done. It is important to check the website’s performance and make adjustments constantly.


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